Cultural Intelligence

European and US business cultures have different expectations from bosses, colleagues and clients, so appreciating and operating comfortably in new or different settings makes the difference between business success and failure. Your ability to apply a global mindset in these situations determines whether you land a successful international deal or make an apologetic withdrawal.

Fluency in foreign cultures requires confidence, the ability to build relationships and the capacity to negotiate effectively. Don't assume that you have the Cultural Intelligence for a specific market within your organisation; mitigate risk and talk to us for the inside information in doing business within a specific country and region.