The Brand Travel™ Blog

01
Jul
2015
Posted by
Allyson Stewart-Allen
Tags
Cultural Intelligence, International Market Research

Why use International Business Education?

Anyone who followed Steve Easterbrook’s recent appointment as CEO of McDonald’s will know he has a mighty challenge ahead; re-building a brand across multiple cultures is no mean feat. Many executives who are taking on a new global role will often require dedicated international business education.

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12
Mar
2015
Posted by
Allyson Stewart-Allen
Tags
Retail, Cultural Intelligence, International Business
2 Buttered Bagels

Cultural intelligence: what butter on bagels can teach us

When British high-street sandwich chain, Prêt A Manger, decided to expand into the USA, it fell into the same trap as many other brands do: it made assumptions. Their assumptions about the American people and what they liked to eat came back to bite them when they realised that Americans...

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12
Feb
2015
Posted by
Allyson Stewart-Allen
Tags
cross cultural confidence, cultural understanding, cultural intelligence

SWE Webinar On Cross-Cultural Confidence - Featuring Allyson Stewart-Allen

Allyson Stewart-Allen's presentation to the Society of Women Engineers webinar on the subject of cross cultural confidence. Video and transcript of the lecture from 12 February 2015.

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