Biden Rebuilds Brand USA
As you observe the Biden-Harris administration’s first 10 – or even 100 – days alongside its future EU and UK relations, you can conclude Brand USA is being rebuilt as it re-engages with the world. With its nominal Chief Marketing Officer and Secretary of State Antony Blinken, alongside soon-to-be-appointed US Trade Representative Katherine Tai, on the back of my latest book Working with Americans, business leaders across the EU, UK and beyond should feel a great sense of optimism.
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