The Brand Travel™ Blog

21
Jan
2022
Posted by
Allyson Stewart-Allen
Tags
Brand USA, Marketing, Biden

Bye, Bye American Pie?

Today is day 1 of year 2 for President Biden. But let’s not dwell on the past. Clearly, Joe Biden inherited a very broken brand as viewed from outside the US. Today, you could say that brand is also broken within the US because of a lack of soli­darity. The atomisation of Americans is undermining Brand USA.

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02
Nov
2020
Posted by
Allyson Stewart-Allen
Tags
#brandUSA #election #Trump #Biden

Fixing Brand USA, whoever wins the Presidential election

There's no doubt that this is the most contentious US Presidential election in living memory. It has drowned out the dramatic decline in perceptions of Brand USA, on which I’m available to contribute expert views on how – regardless of who wins the race – to rebuild enthusiasm for what is still the world’s most influential economy and culture.

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02
Jun
2020
Posted by
Allyson Stewart-Allen
Tags
#marketing #Nike #Starbucks #CEO #corporate #marketing #brand
(c) AFP via Getty Images

Company leaders pushed to step up

With the ever-growing expectation of corporate leaders and their brands across the globe to take stands on social issues, executives at all levels need to reveal their values to engage and motivate staff, prompted in part by Covid19 and the current waves of global protests sparked by George Floyd's death.

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