Today is day 1 of year 2 for President Biden. But let’s not dwell on the past. Clearly, Joe Biden inherited a very broken brand as viewed from outside the US. Today, you could say that brand is also broken within the US because of a lack of solidarity. The atomisation of Americans is undermining Brand USA.
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There's no doubt that this is the most contentious US Presidential election in living memory. It has drowned out the dramatic decline in perceptions of Brand USA, on which I’m available to contribute expert views on how – regardless of who wins the race – to rebuild enthusiasm for what is still the world’s most influential economy and culture.
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With the ever-growing expectation of corporate leaders and their brands across the globe to take stands on social issues, executives at all levels need to reveal their values to engage and motivate staff, prompted in part by Covid19 and the current waves of global protests sparked by George Floyd's death.
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