The Brand Travel™ Blog

21
Jan
2022
Posted by
Allyson Stewart-Allen
Tags
Brand USA, Marketing, Biden

Bye, Bye American Pie?

Today is day 1 of year 2 for President Biden. But let’s not dwell on the past. Clearly, Joe Biden inherited a very broken brand as viewed from outside the US. Today, you could say that brand is also broken within the US because of a lack of soli­darity. The atomisation of Americans is undermining Brand USA.

READ MORE
15
Nov
2021
Posted by
Allyson Stewart-Allen
Tags
#Americans #marketing #international #expansion

How To Do Business in North and South America

It’s International Trade Week, which means now is the time to (re)focus on the world’s vast appetite for British goods and services, especially those in the US, Latin America and Asia given the UK’s enviable reputation around the world for quality and innovation (even modesty!).

READ MORE
21
Jan
2021
Posted by
Allyson Stewart-Allen
Tags
#marketing #BrandUSA #Biden #Harris

Biden Rebuilds Brand USA

As you observe the Biden-Harris administration’s first 10 – or even 100 – days alongside its future EU and UK relations, you can conclude Brand USA is being rebuilt as it re-engages with the world. With its nominal Chief Marketing Officer and Secretary of State Antony Blinken, alongside soon-to-be-appointed US Trade Representative Katherine Tai, on the back of my latest book Working with Americans, business leaders across the EU, UK and beyond should feel a great sense of optimism.

READ MORE
SUBSCRIBE TO OUR NEWSLETTER
BACK TO TOP