Undertook qualitative research across key EU markets about contact lens usage and fitting. Implemented key marketing improvements through management workshops in the UK division of this large US lens manufacturer. 1996.
Pilkington Barnes Hind
Designed and delivered customised Institute of Directors “Effective Marketing Strategy” programme for Non-Executive Directors, PCT Chairmen and Foundation Trust Chief Executives. 2006
NHS North West
Developed and delivered “Corporate Diplomacy” executive programme for this largest health insurance market leader from South Africa. 2013.
Re-wrote the business and marketing plans for this in-home nursing/carer bureau. 1996