Analysed consumer research into male grooming across the company’s 5 key geographic markets on behalf of their PR agency Porter Novelli. In addition, provided commentary for the various media releases. 2009.
Developed and ran strategic planning workshops to re-allocate job elements more equitably while downsizing the sales function. 1990.
Britvic Soft Drinks
Conducted a study of the US market for low-calorie candy and chocolates. Commissioned by NPD agency CLK. 1992.
Developed and ran 2 day in-company “Marketing Planning” workshops. Commissioned by MCE, 1999.
Re-designed the Marketing and Sales functions at Grand Met following the acquisition of Fosters’ retailing activities. Commissioned while at Hay Management Consultants 1991.
Fosters Brewing/Grand Met
Re-wrote the US-version of this office services and stationery mail-order catalogue for the UK market. 1995.
G Neil Companies
Advised this niche Californian new-age beverage manufacturer about the UK soft drinks market and trends. 1991.
Hansen's Soft Drinks
Designed and delivered ½ day workshop “Reputation and Negotiation for Competitive Advantage” for leaders in this FMCG business, commissioned by Said Business School University of Oxford. 2018.
Delivered in French and English 2 of their management development suite of modules, “Building Effective Teams” and “Dealing with Ambiguity.” Commissioned by Forum, 2003.
Designed, developed and delivered executive development programme for country Managing Directors across the world on the theme of stakeholder engagement. Commissioned by Said Business School Oxford University. 2013.
Designed, developed & delivered 1-day and 2 day management programs for their worldwide Marketing and Sales organisations. 2006.
Sony Ericsson Mobile Communications
Identified, researched, approached and secured a US alliance partner (Miller Brewing) for the US distribution of the UK’s leading alcoholic cider brands. 1991.